Speakers Spotlight: Julia Peglow & Florian Gulden
Let's give a warm welcome to Julia Peglow & Florian Gulden who will be presenting:
Empathy, emotion, experience – a new holistic view on automotive UX
Coming from the industrial age, we have developed companies, organisational structures, work flows and a mindset that are equally split into sections and silos, optimised to build the perfect machine. Thus, we have forgotten how to think truly multi-dimensional, like the renaissance artists and scientists did, melding the arts with natural science, and philosophy with technology. This is what’s missing in our daily working environment, this is what the merely technological debate is lacking, even the team constellations of our engineering and technology driven culture – a holistic view on things. In their keynote Julia and Florian take a stand that we will never be able to build intuitive vehicles – if we do not become more open towards different perspectives.